The Five Fifties Development Projects – 550 C Street West Sacramento, CA 95605

Project Summary

Located on the corner of 6th and C Street in the high redeveloping area in West Sacramento, right next to the high desired centralized midtown area. This project is to be a mixed-use building with 1700 square feet of retail space under 14 micro-studio residential units. The second structure will be a two-level restaurant building totaling 3700 square feet occupied by the locally acclaimed best breakfast brunch, “The Waffle Experience”. The 550’s, aimed toward the Millennial demographic, these apartments will be affordable yet competitive in price. The building will feature a rooftop terrace that will overlook midtown, Raley Field, and Old Sacramento and will be built with sustainability in mind. The residential property will consist of a Co-living model that demonstrates strong community and social living. There will also be a Zip Car and bike share program for those who do not own cars.

Management Team

Deadra Williams, Executive Visionary
Deadra Williams stands at the forefront of unique and relevant real estate innovations. She’s spent the past four years rehabilitating the eyesore’s in her community into beautiful custom living. She now visualizes developments and passionately evangelizes an industry-wide shift to affordable luxury and semi-luxury living by downsizing the traditional space and occupancy dimensions. She has five years’ experience in the alternative and venture capital sector. A calculated risk-taker with deep investment knowledge, Deadra has championed the vision of innovative and unique living space; her passion to the innovative development models have motivated partners globally to embrace the vision and execution of a successful operation. Throughout her 20-year tenure in the financial industry, Deadra has built a reputation for developing investment strategies, business strategies, incubating new business models, and bringing innovation to projects.
Embracing the core values of integrity, innovation, and growth, Deadra consistently ranks high in her industry. Deadra has led as a top producer and investment educator at Scottrade in her management role and Merrill Lynch as a Financial Advisor. Deadra has also been responsible for creating innovative portfolio strategies for private wealth managers. Deadra is currently pursuing her Masters in Religious studies with the Institute for Conservative Apostolic Theology and spends most of her free time in philanthropy.

Kenneth Winn, Project Strategy
With over 17 years of industry experience, Kenneth Winn specializes in providing thoughtful, independent wealth management solutions to enable clients to build and protect their assets. Kenneth has a strong financial background having worked for Fortune 500 Banks and Investment Firms, most notably, Morgan Stanley, Merrill Lynch, and UBS. Kenneth has also worked as a Banking Officer for many years for Bank of America, River City Bank, and Wells Fargo Bank. Kenneth has over a decade of lending and real estate experience both in commercial and residential disciplines.
Kenneth graduated from California State University, Sacramento with a Bachelor of Science in Business Administration and an Associate’s Degree in Education from Costal College in Jacksonville, North Carolina. Kenneth holds securities licenses Series 7, 63, and 65. Kenneth is a proud military veteran having served honorably in the United States Marine Corps for over 10 years.

Jeffrey Fidelman, Chief Financial Officer
Jeffrey has been a trusted advisor for several years, focused on working with entrepreneurs and helping them build and grow their business’, often from the ground up. His ability to work across a wide variety of industries is the result of a diverse investment background. As a Partner at a VC in NYC, Jeffrey’s strategy was to work with the entrepreneur to finalize the presentation, narrative, and story. Once ready, the fund would be the anchor investor and open the round for others to participate. Jeffrey’s role was to work with the entrepreneurs to validate their presentation, financials, and most importantly narrative.
Jeffrey’s banking experience includes Morgan Stanley, running their syndication group for Private Wealth Management and HSBC where he led Wealth Management for all of Manhattan. Jeffrey’s Real Estate experience includes co-founding a commercial/residential brokerage and working with several funding sources (mainly family offices) in providing short and long-term capital for real estate and other hard asset-based financings.

Charles Nattland, Senior Architect
Licensed Architect: CA (CSHQA)


DHS Construction, Inc., General Contractor
Twenty-five years’ experience in the construction industry, performing construction management and general contractor roles. Negotiate terms for new construction projects, bidding private and publicly funded projects. Manage completion of residential and commercial construction projects. Secure all required permit approvals. Work with architects and engineers in the preparation of project plans and specifications. Supervise and manage in-house crews and subcontractors across all trades.

The Five Fifties Development Projects – 550 C Street West Sacramento, CA 95605

Current clients:
Marriott hotels-Residence Inn-Homewood suites-Pillar Hotels
Waffle Experience Restaurants-Cricket Country Kitchen Restaurant
Monarch Mines, Inc.-Sierra Oaks Development
Liberty Coffee House-EBMC Property Mgt.
LSG Designs-Leading Edge Design-Home Depot

Russ Ingersoll, Project Manager Construction
Russ has deep experience with Project Engineer and oversight of operations of the construction of the new developments. His knowledge includes management of the project schedule, coordination of all inspections, and approval of all contractor pay requests/change orders/scope changes. Russ Works directly with engineers, architects, landscape architects and interior designers to secure specifications for company products and assists in the coordination of projects with company’s licensed contractors.

Bachelor of Science Degree – Civil Engineering
University of Nevada – Reno
Master of Business Administration Degree
California National University
Registered Professional Engineer
State of California
License No. 45816

Richard Downs, Operating Partner The Waffle Experience
With more than 35 years in the restaurant industry and 22 years as a multi-unit manager, Richard holds his passion and expertise in fast food, fast casual, full service, as well as fine dining establishments. Richard has been involved in numerous new restaurant openings and with great success and a stellar track record in improving financial numbers and bottom line profitability.

The Five Fifties Development Projects – 550 C Street West Sacramento, CA 95605